Scaling Cannabis

Episode 4: Legitimizing Cannabis Through Data and Analytics

May 27, 2019

Companies in the Cannabis industry are leveraging new technologies in order to gain new insights in customer behaviour. From the O'Cannabiz conference, we sit down with Jess Moran, the director of marketing and communications at Strainprint. She talks about how Strainprint is pushing the industry towards data and analytics approach to improve the understand of cannabis use.